Big 12 Conference Forms Business Advisory Board Comprised of Entrepreneurial Icons and Industry Leaders

Big 12 Commissioner Brett Yormark announced today the formation of a Business Advisory Council to collaborate and help collectively shape the conference’s business strategy. The board is made up of some of the most successful leaders from across the spectrum (entertainment, finance, consumer brands, technology, media, etc.), who bring a wealth of knowledge and expertise in building global brands and dynamic businesses.

The Advisory Board will provide unparalleled insight and advice as the Big 12 continues to modernize and grow. Board members will also have mentoring opportunities for up to 12 varsity athletes, as well as additional opportunities to get involved in the conference environment.

“The Business Advisory Council will play a key role in developing a blueprint for growing our brand and business,” Commissioner Yormark said. “I thank each board member for their willingness to assist the Big 12 in developing our business strategy. Each member brings a wealth of expertise and experience, and I look forward to working with the entire board.”

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“This is an exciting time in college sports, especially for the Big 12. It is very exciting to have Brett share his vision and strategy for the Big 12. I am honored to be a part of this advisory board and to speak at this prestigious meeting has played a role in the growth, momentum and evolution of the company,” said Mike Repole, co-founder and advisory board member of BODYARMOR and Vitaminwater. “I look forward to working with an incredible group of entrepreneurs and change agents to help guide this conference to the highest level of success.”

Big 12 Business Advisory Board members include:

  • Spencer Armor: Partner – Geneses Investments
  • John Barrett: Chairman, President and Chief Executive Officer – Western & Southern Financial Group
  • Steve Bergstrom: Chairman – Williams Corporation
  • Elizabeth Brady: Executive Vice President, Chief Marketing, Customer and Communications Officer – Allstate
  • Karen Brodkin: Executive Vice President, Content Strategy & Development – ​​ENDEAVOR, Co-Head – WME Sports
  • Garth Brooks: Singer/Songwriter/Musician
  • stewart brian: Head of Global Partnerships and Corporate Communications – NBA
  • Fraser Bullock: Partner – Sorenson Capital
  • Lawrence Chu: Vice Chairman – Jefferies LLC.
  • Adam Detterman: Head of Partnerships, North America, Molson Coors Beverage Company
  • jim donald: Co-Chair – Albertsons
  • mark dowley: COO – Red Bird Capital
  • Paul Foster: President – Franklin Mountain Investments
  • Elliot Hill: Retired – Nike, Founder – Open Road Capital
  • Jason Kidd: Head Coach – Dallas Mavericks
  • Charlene Lake: Senior Vice President, Corporate Responsibility and Chief Sustainability Officer – AT&T
  • Ross Levinson: Chairman and CEO – The Arena Group and Sports Illustrated
  • monte lipman: Founder and CEO – Republic Records
  • Joseph McFarlane: Executive Vice President of Stores – Lowes
  • Jenny McGee: Senior Director of Competition – Big 12, Former NCAA Student-Athlete
  • Jarrod Moses: Founder, CEO and President of United Entertainment Group
  • Nicholas Perkins: CEO – Fuddruckers
  • Pope Petra: Director of Entertainment and Creative – NBA and NFL Organizations
  • george pyne: Founder and CEO – Brown Bear Capital
  • Mike Repole: Serial Entrepreneur-Driven Capital Management
  • wayne richards: President and CEO – GR Energy Services
  • Ryan Hinman: Co-Founder – Mayflower Entertainment
  • Elizabeth Schatz: Partner – Holland & Knight LLP
  • Dinah Scheff: Vice President of Competition – Big 12, Former NCAA Student-Athlete
  • Mark Shapiro: President – Endeavor
  • Keith Shelton: President of Entertainment, Hard Rock International – Seminole Gaming and Seminole Hard Rock Support Services
  • Stacey Sonnenberg: Managing Director and Co-Head of PSI Global Sports Finance Franchise – Goldman Sachs
  • steve stout: Founder and CEO – Translation / UnitedMasters Inc.
  • Gary Vaynerchuk: CEO – VaynerMedia, Chairman – VaynerX
  • Benwiss: Founder and Former CEO – BAI, Founder and Chairman – Crook & Marker
  • Dustin R. Wimbler: Chairman – Kamen Rider Capital
  • Nick Woodhouse: President and Chief Marketing Officer – Authentic Brands Group


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