Marvel vs. DC: New Fandom Study Reveals Franchise Fatigue

More than a third of Marvel fans feel tired of the regular content presented in theaters and on Disney + this year, according to a new survey released on Thursday by the platform Fandom. But the survey also shows that Marvel fans love to watch it, too each one A wonderful project compared to DC fans, who in turn can use movies and TV shows about a particular hero instead of the DC guide.

These are among the many findings in the study, which was based on a survey of 5,000 fans of entertainment and games between the ages of 13 and 54, and what Fandom calls “personal data” from its platform of more than 300 million monthly users. 250,000 different wikis.

The most interesting thing about this research is that the fans can be divided into four groups that are decreasing in frequency.

Representatives: They are the original fans, described as “so rooted in the IP,” that “it’s part of who they are.” They tend to watch content within days of release. Other franchises that have many representatives include Marvel, “Rick and Morty,” “Harry Potter,” DC, “Star Wars,” and “Stranger Things.”

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The Intentionalists: These fans – who make up the largest part of the franchise’s fans – are very discerning, they adopt advertising and strong reviews, the themes of storytelling, actors and filmmakers who follow the projects. They will watch it during the first two weeks. Popular franchises include “The Sex Lives of College Girls,” “Confusion” as well as “Sing Well Saul,” “The Handmaid’s Tale,” “Game of Thrones” and “House Killers.”

The Culturists: They are “very sensitive to the buzz” surrounding popular releases, and see viewing as an opportunity to connect with friends and family, as well as a great cultural conversation. They will see in the first month. Franchises with many Culturalists include “Chicago Fire,” “Ted Lasso,” “True Detective,” “The Challenge” and “It’s Always Sunny in Philadelphia.”

Of Flirt: As the name suggests, these are active people, who love entertainment that they can “get in and out of” and “allows them to find what they have in common with others.” Will look when he has time. Franchises with many Flirts include many classic shows such as “The Office,” “SpongeBob Squarepants,” “Gilmore Girls, “South Park” and “Friends,” as well as reality shows such as “The Bachelor” and “Real Housewives. “

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“The terms ‘fandom’ and ‘fandom’ are often used to describe fans of entertainment, but these terms are very familiar to today’s entertainment industry — fandom is complicated,” Fandom CMO Stephanie Fried said in a statement. “Understanding fan segments and connecting with them at the right time and place will be critical for advertisers looking to succeed in broadcast, theater and video.”

Having more Advocates and Aspirants in the fandom, as Marvel (with 66%) does for DC (with 61%), can be an advantage for the franchise – but it’s not as cut and dry. According to Fandom’s survey, 81% of Marvel fans watch every release, while 67% of DC fans would do the same. In contrast, only 38% of Marvel fans say they care about specific heroes instead of the entire Marvel Cinematic Universe, compared to 57% of DC fans who care about one or two heroes instead of the entire DC Universe. This may be the main reason why only 20% of DC fans say they are tired of the amount of content released in a year, compared to 36% of Marvel fans who feel the same way. Until September, Fandom declared that “The Batman” was “the biggest film in the world”. DC fans are also more than 20% more likely than Marvel fans to purchase merchandise – collectibles, apparel, and even highly inspired gaming products.

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The whole idea of ​​Fandom is that, almost half of your fans are made up of Culturalists and Flirts, which means that marketing that can involve those fans can improve the chances of licensing, especially original works that are not part of an established IP.

Perkins Miller, CEO of Fandom said: “Understanding fan base and how it affects fan behavior has never been more important in the growing entertainment industry.”

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