Volvo Cars Begins New Journey With EX90

Volvo EX90

Electricity is the future of transportation. However, electricity is the fuel for the passenger car segment of the future, if not for all segments. In light of this, nearly every automaker has announced plans to go all-electric by the end of the decade.

Some OEMs have started implementing their plans to go all-electric; Volvo, a Swedish automobile manufacturing company, is one such company. The first EV in the company’s stable was the XC40 Recharge which was launched back in 2019 and recently launched in India.

Now, the carmaker has taken another step in its electrification journey with the launch of its new flagship, the EX90.

With the launch of the new flagship, the company has entered the next phase of its journey, which is believed to have set a decisive path towards an all-electric future.

Starting with the Volvo EX90, Volvo Cars intends to unveil a new fully electric car every year, while by 2030, it aims to sell only fully electric cars, which is crucial to its ambition to become a climate-neutral company by 2040.

Jim Rowan, CEO of Volvo Cars, described the EX90 as a reflection of what the company is and where it is going. The e-SUV, which was displayed in downtown Stockholm, will be manufactured in the USA from next year and later in China. As the company explains, the idea behind having two production facilities is to be climate neutral.

Speaking of the vehicle, the EX90 embodies what the Volvo brand is all about and at the same time offers a glimpse into the brand’s future. Based on the company’s SPA Gen-2 platform, the new vehicle is hardware-ready for future unsupervised driving and comes with Level-4 autonomy, making it the safest Volvo ever and demonstrating Volvo’s commitment to safety.

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Sophisticated sensors such as cameras, radar and lidar are connected to the car’s high-performance core computers, where NVIDIA Drive runs the Volvo car’s in-house software to create a real-time, 360-degree view of the world.

Lidar, delivered by Luminar, can sense the road ahead and see small objects hundreds of meters ahead, creating more time to inform, act and avoid. The sensors improve the reliability and overall performance of our assisted driving function, Pilot Assist, along with new steering support when changing lanes.

However, the backbone of the entire system is the NVIDIA Drive AI platform Xavier and Orin, Qualcomm Technologies’ Snapdragon Cockpit platform and software developed in-house by Volvo engineers that run key functions in the car, from safety to safety. and infotainment for battery management.

Special sensors and cameras, supported by the company’s in-house developed algorithms, measure eye concentration. Beyond what has been possible in a Volvo car to date, this technology allows the Volvo EX90 to sense when the driver is distracted, drowsy or otherwise inattentive.

Volvo EX90 cabin

The car will alert the driver, first gently, then more insistently. And if the driver falls asleep or becomes ill while driving, the Volvo EX90 is designed to safely stop and call for help.

On the entertainment front, the latest computing power on the Snapdragon Cockpit platform is combined with the visualization capabilities of Unreal Engine, a 3D tool developed by Epic Games and used to power some of the world’s biggest games. – Faster computing power and high-quality graphics on in-car screens and head-up displays.

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Meanwhile, the 14.5-inch central vertical screen is the gateway to the infotainment system on offer, designed by Google to bring Google apps and services, including hands-free help from Google Assistant, Google Maps navigation and more on Google Play. standard. Additionally, the vehicle also comes with standard 5G connectivity.

The Volvo EX90 will also come as standard with Phone Key Technology, which uses a smartphone to act as a car key and automatically unlocks the car and initiates a personalized welcome sequence as the driver approaches. The owner’s profile will also be automatically loaded when entering the car.


The EX90 comes with an all-new, in-house developed, all-electric technology base. Delivering a driving range of up to 600 kilometers on a single charge, it charges from 10 to 80% in around 30 minutes, according to the WLTP test cycle.

The initially available twin-motor all-wheel drive version is powered by a 111kWh battery and two permanent magnet electric motors, with the performance version delivering 380 kW (517 hp) and 910 Nm of torque.

Additionally, the Volvo EX90 is Volvo’s first car to have all the necessary hardware to enable bi-directional charging. It is a technology by which a person can use a car battery as an additional energy supply, for example, your home, other electronic devices or another electric Volvo car. The OEM plans to make bi-directional charging available in the future, starting with select markets.


The Volvo EX90 contains approximately 15% recycled steel, 25% recycled aluminum and 48 kilograms of recycled plastic and bio-based materials, corresponding to around 15% of the total plastic used in the car – the highest level of any Volvo car to date.

Volvo EX90 seats

Furthermore, the interior is filled with responsibly-sourced materials that reflect the company’s sustainability ambitions, such as becoming a fully circular and climate-neutral company by 2040.

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Definition of next-gen products

Earlier in the week, Volvo Cars reaffirmed its mid-decade ambitions at the company’s first-ever Capital Markets Day in Stockholm. Senior management provided updates to shareholders and analysts on progress toward that ambition.

In 2021, Volvo Cars revealed its strategic ambition to become the fastest transformer and fully electric car brand in the automotive industry by 2030. It is also set to shape the future of mobility with strong ambitions for sustainable growth.

During the capital market day, the company’s leadership reaffirmed that the company remains committed and fully focused on its mid-decade ambitions despite the ongoing macroeconomic challenges around the world.

This includes an ambition to sell 1.2 million cars annually by the middle of the decade, with fully electric cars accounting for 50%, selling half of all cars through online channels and achieving an annual EBIT of 8-10%.

The growth driver is based on the twin barrier of electrification and the power of digitization for a better customer experience. In addition, the company plans to flip the UK market to direct-to-consumer by the middle of next year, using strong digital solutions.

Volvo EX90

Volvo Cars is also on track to reduce CO2 life cycle emissions per car by 40% compared to the 2018 baseline and is an employer of choice. The company states that sustainability is key to its future success and is central to its strategy and ambitions.

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